84% of the Internet Users are involved in Social Media in 2015 and there are 230+ Million Internet Users in the United States. The technology of today makes it so much easier for people to look up, research and reference a company, corporation, even a person. Business owners need to recognize that the times have changed, as well as the power and convenience of the internet and learn how this technology can increase their visibility beyond what traditional marketing can do. Using social media tools, such as blogging sites, social media networks, audio/video sharing, social profiles or discussion forums is a great chance for companies to increase their online visibility as well as attract more customers and build strong customers relationships. Social media marketing is an engagement with online communities to generate exposure, opportunity and sales.
Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. Two-thirds of the world’s Internet population visits a social network or blogging site and the sector now accounts for almost 10% of all internet time. The total amount spent online globally increased by 18% between November 2014 and November 2015. In the same period, however, the amount of time spent on Member Community sites rose by 63% to 45 billion within minutes. Social Media Marketing is a very important sector and companies cannot ignore the importance, as well as the statistics about social media marketing.